Apr 30, 2008

Destroying brand new cars

It seems that Mazda (owned by Ford) decided to destroy roughly $100M worth of cars after a rather odd event during transport. They weren’t sure exactly what damage had been caused to the cars and decided to destroy them rather than risk having to pay consumer claims for unknown problems later on.

What is interesting is how economic considerations have driven a rather ethical sounding outcome. Of course, the environmentalists among us will question whether they should have pushed for greater re-use instead of destruction. For example, they blew up the sturdy air-bags instead of dismantling them for reuse. Or perhaps it was not possible to pull them out intact. Or charity-minded folks might feel that they should have donated these potentially-defective cars to some charity.

What interested me in the story was the fact that the company took a bold, and probably internally unpopular, decision.

Apr 26, 2008

What gives us our individuality?

Going beyond the “nature vs nurture” dialogues, scientists are now studying identical clones to understand what gives us our individuality, in other words, our unique responses to the situations the world throws at us, or we create for ourselves.

So what makes us individuals? Perhaps just the random variations embedded in our cells...

Link

Apr 19, 2008

Pork barrel scheme, literally

Here's one from Canada. The Canadian government is offering farmers $50M to kill 150,000 pigs without letting the pork enter the human food supply. This amounts to 10% of the total size of pig herds. The goal: to arrest the decline in pork prices. Link.

Human eye versus the CCD camera

I was standing on the top of the 8 foot solid concrete ceiling of the linear accelerator. My advisor excitedly looked through the pipe into the accelerator “cave” below. He looked back at us smiling, “I can see it with the naked eye”! What he saw was radiation emitted by an electron beam when it passed through a thin film. The human eye can detect almost single photons of light! I looked through the pipe as well and could clearly see the purplish white light coming from the thin film.

I was quite intrigued. I had never thought about how sensitive the human eye really is. We had two very expensive Charge Coupled Device (CCD) camera. In those days, digital cameras had not become consumer technology. And in any case, we were using one with high sensitivity, designed for scientific applications. At $25K a pop, weighing several pounds and liquid cooled, it wasn’t quite what you’d carry in your pocket to snap a picture the Grand Canyon. It was the most sensitive camera you could buy on a reasonable lab budget. And yet it was less sensitive than the human eye. And of course, cameras have a hard time matching the dynamic range of an eye.

My advisor’s comment got me thinking about how all our technology doesn’t even come close to mimicking the functions of an animal or human body. Robotic dogs, pneumatic hands, etc. all only estimate some aspects of behavior of natural bodies.

These were pre-Google days and though Alta Vista existed, just because I had a sudden interest in the sensitivity levels of the human eye, I couldn’t expect to find a gigabytes of layman-level information on the human eye just by searching for it on the internet.

Evolution of the eye is a topic that has been hotly debated because of how complex the eye is: So many different functions and muscles had to evolve to give us a functioning eye.

Last year, Edge, a forum which brings together the world’s leading scientists and thinkers, published the transcript of a series of dialogues on evolution of life. What I liked about the series is that it was conducted in the form of a round-table. In each session, one scientist presents his views and the others chime in at various points to raise questions or emphasize some points. So instead of a boring highly structured monologue, we read through a discussion in the form a train of thought. Link.

Apr 6, 2008

Marketing research, of sorts

We've all seen ads depicting skimpily clad women draped over cars. Stanford researchers set out to scientifically test whether “the irrelevant image of an alluring female posing by the merchandise (can) actually encourage a heterosexual man to purchase it?"

They showed men erotic images and then asked them to bet either 10 cents or a dollar on a bet with a 50/50 chance of winning.

Their conclusion? After seeing the pictures, the men were more likely to gample a full dollar more often. Well we knew this all along, but now we have scientific proof :)

Read full article

Apr 2, 2008

Another way to conserve water?

Siva will appreciate this post the most, given his obsession with potable water. Apparently, UPenn researchers have tried to test the benefit of drinking 8 glasses of water a day.

Somewhere along the line you’ve probably heard that you should drink eight glasses of water a day. It’s supposed to make your skin supple, keep your organs flush and help you avoid overeating. Now doctors from the University of Pennsylvania say that’s hogwash. After exploring the health effects of hydration, they conclude that the purported benefits of drinking lots of water are not backed by any solid evidence—or liquid evidence, either. The physicians present their findings in the June issue of the Journal of the American Society of Nephrology.


From SciAm