We've all seen ads depicting skimpily clad women draped over cars. Stanford researchers set out to scientifically test whether “the irrelevant image of an alluring female posing by the merchandise (can) actually encourage a heterosexual man to purchase it?"
They showed men erotic images and then asked them to bet either 10 cents or a dollar on a bet with a 50/50 chance of winning.
Their conclusion? After seeing the pictures, the men were more likely to gample a full dollar more often. Well we knew this all along, but now we have scientific proof :)
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